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58. Are Contacts Simply An Address Book?
Become a marketing maven
Let me introduce you to one of the best kept secrets and most underutilised assets in Outlook
Contacts. And that’s Categories.
What are categories
A category is a keyword or phrase that you can assign to a Contact (also to an email,
appointment, task.) You can assign one or as many categories as you like to each item.
Why are Categories so utterly brilliant? Four reasons:
1. Categorise and target
By what is important to you (or more wisely, to them.
You can create categories by industry, by company size,
by their nature of business with you.
Helps you easily find, sort, filter, or group contacts.
3. Track related but different items.
For example all the meetings, contacts,
and emails for a baseball committee you’re on or any business project.
Create a category (Soccer or New Project) and assign items to it.
4. Minimises folder requirements.
For example, you can keep business and personal tasks
in the same task list and use business and personal
categories to view the tasks separately.
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