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98. Your Top Website Problem
Most websites are designed to look nice.
Therefore dollars to doughnuts you’ll find your company name and navigation links are graphics
rather than typeface.
The problem is that search engines can’t read pictures. Only words. Thus having important words
in graphics rather than text steeply diminishes your chances of having your site rank highly in
search results. In other words your site will be hard for new customers to find.
So use more words to help search engines find and deliver your website.